a couple of months into the year 2022, plans and wishes were made already, life looked like it was already coming back together after more than a year of living through conditions of covid. Now having the space to create and plan to explore more.
Like the calm before the storm, we were in good space, preparing for our 5th year anniversary of ADG. This time the storm hit the heart. Waking up to bomb sounds and having to seek refuge. Everything, Unbelievable.
Mentally destroyed, the roadblocks that have led me here taught me better. I couldn’t let this destroy me, I decided to come up with a drop surrounding this event.
This thought approach set the tone for the way I positioned the brand. Production had been left behind, bringing everything to a standstill.
This gave me time to reflect and think of everything that I have been through on this journey. What next? I kept asking…Where the wisdom and calm came from I kept searching, but it was within me, the Patience.
This led to the conceptualization of SABALI. we’ll be starting a new chapter in our brand's story by releasing the SABALI collection.